We at Dirt Merchant Bicycle Co. are passionate riders, where mountain biking is what we live and love to do. We believe that you ultimately ride your bike because it is fun. Whether you like to race on fast, flowing single-track or bomb down a mountain hitting all the features along the way, you’re doing this for fun. Fun is not measured in grams and Strava times, it is measured in smiles. This “all about the smiles” philosophy is reflected in everything we do. From our beautifully designed store, to our range of carefully selected products and our knowledgeable bike mechanic, everything is there to put a smile on your face. That is why most of our clients are also good friends who regularly join us for rides, coffee and beer. Hope to see you soon.

Dirt Rides embrace our “all about smiles” philosophy where rides are planned around the fun-factor and skills progression rather than distance. We love hitting fast, flowing trails with loads of jumps and berms. It doesn’t matter if you hit huge river gaps or are working on getting air for the first time, Dirt Rides is where you’ll find likeminded riders, always there to give you advice or cheer you on. (Or take pictures of you clearing that “huge” table.)

Although most of our rides are in the Spruit, we also ride at other venues like Wolwespruit, Hakahana and Huddlepark. All these trails have one thing in common: Loads of great features like jumps and berms that we can session to our heart’s content. If you prefer to ride in baggies, and always take kneepads on a ride….Dirt Rides are for you. Please inquire in store about riding times and dates.

Your bike’s heart is in mechanic’s hands. We have handpicked him for his passion and knowledge with more than 20 years’ experience in the industry, in the workshop and on his bike. He truly believes ‘a bike has a soul’, and it is his passion to look after yours.
Our Dirt Merchant workshop offers a personal service whether it is a tubeless conversion, setting the gears or doing a complete new build.

Dirt Merchant is more than a bike shop. It is place where you can submerge yourself in all that is mountain biking. Our carefully selected product range reflects our philosophy of fun on and off your bike. Some of the best trail and all mountain brands are represented in our store, and we are always on hand to help you make that important decision, be it a new bike, or a new jersey.

We are proud to stockists of Transition bikes, Banshee Bikes and Scott. Everything from entry-level hardtails to world cup level downhill bikes can be viewed in our store, and demo bikes are always available.

For those of you who already own your dream bike, we stock a range of components to upgrade your bike to the next level. Whether you are upgrading to a new Chromag bar or a new set of Kore rims, your bike will leave our showroom looking and performing better than ever. Brands we stock include SRAM, Chromag, Kore, SDG, and Spank.

No mountain biker wants to ride in roadie gear, and we have a great selection of clothing, helmets, and protection to complement you and your bike. Our regularly updated selection include products from Fox, Ion, Royal Racing, Alpine Stars, Five Ten and ride 100%.